How a Focus on Pricing Optimization is Helping Organizations Rock B2B Commerce

In this episode of the Futurum Tech Webcast, Interview Series, Futurum lead analyst Shelly Kramer is joined by John Bruno, the VP of Strategy for PROS, for a conversation about the ever-changing state of B2B commerce and the technology solutions that can help organizations navigate the difficult terrain.

#PROS, #B2Bpriceoptimization, #digitalbuyersjourney, #b2bcommerce, #b2becommerce, #b2bpricing, #Futurum, #FuturumResearch, #ShellyKramer, #FuturumTechWebcast

Futurum is an independent research, analysis, and advisory firm focused on digital innovation, market-disrupting technologies, and industry trends. Every day our analysts, researchers, and advisors help business leaders from around the world anticipate tectonic shifts in their industries and leverage disruptive innovation to either gain or maintain a competitive advantage in their markets.

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